Answer: Over $5 million

Thanks to Beth Tallman from reminding me about the opportunity to use the Super Bowl to bring advertising into the classroom. 

Questions:

1. How would you describe the trend in the chart showing how the price of a 30 second ad has changed?
2. In an era where streaming services like Netflix and Hulu are increasingly replacing cable TV, why do you think that the Super Bowl continues to be so valuable for advertisers? 
3. Why do you companies spend so much to advertise on the Super Bowl? 
4. Which types of companies do you think benefit the most from their Super Bowl ads?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (WSJ slide show):

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.